![]() (It was a Peri-Peri Chicken Pizza and a Chicken and Cranberry Pizza □ ) 2016: Domino’s shocked the world with first ever Drone delivery of pizza in New Zealand.Customers can order from a plethora of devices including Amazon Echo, Google Home, Siri, Smartwatches, Smart TVs, Slack, Facebook Messenger, Twitter, and more. 2015: Domino’s launched Anyware that allows customers to order from anywhere and anytime through a device.Mobile ordering quickly became the dominant ordering channel. The mobile-first approach worked exceptionally well for the brand. 2011: Domino’s launched its iPhone application, allowing customers to order on the go.The technology allows Domino’s to extend its centralized services such as supply chain management and IT to its franchisees, thus simplifying the franchise’s operations and improve cost management. ![]() 2008: Domino’s launched its “ Pizza Tracker “ technology to keep customers updated on the progress of their order.Let’s have a glimpse of its digital journey: The innovations have been effective as they are closely aligned with the company’s franchise business model. It could now provide its services in technologically advanced ways that people could only dream of in 2009. However, in order to execute on these digital innovations, Domino’s first built rock-solid IT capabilities that could allow the company to internally develop these new digital innovations. This step completely changed the brand perception of Domino’s from a pizza delivery company to a technology company.ĭigital Transformation journey of Domino’sĭomino’s invested heavily in digital capabilities. The real change came with the digital transformation of the supply chain.Now they included delicious garlic, buttery crust, and added a category “Specialty Pizza” consisting of lightly breaded chicken topped with cheese and exotic toppings such as bacon and jalapeno. Domino’s got rid of their 49 years old recipe.So what did Patrick do? He pursued a multi-pronged strategy mainly relying on digital transformation: Cheryl Bachelder, former CEO of Popeyes Louisiana Kitchen. His impact on the food, the technology, the operations, and the international expansion of this brand has been game-changing. Patrick Doyle has led a remarkable transformation of Domino’s Pizza. Domino’s then spokesperson Chris Brandon said “Our ‘Oh Yes We Did’ campaign only shows consumers that we have indeed been hearing what they have to say - but it also shows them how we have done so.” They also released a video with their employees reading negative comments out loud. Domino’s launched a campaign “Oh yes we did”. Patrick Doyle, Domino’s turned things around by first acknowledging that its pizza sucked. Some of the customer feedback Domino’s received: Globally Domino’s opened an average of >3 stores per day in 2019.īut perception of Domino’s brand was something different back in 2009.The increase in same-store sales has never been below 4% and frequently been above 10%.Had you invested $1000 in Domino’s in 2004 (the year it went public), the investment would have been worth $58,000 today (surprisingly the return is more than that of Google Apple, Amazon, and Netflix).Here are some more jaw-dropping facts about Domino’s: Whereas Pizza Hut’s largest franchisee in the US, NPC, has filed for Chapter 11 bankruptcy on 1st July 2020. The 11% YoY growth helped the company to gain a net income of $400Mn. Fast forward to 2020, Domino’s has clocked in annual revenue of $14 billion in FY2019 through its 17,020 restaurants across the world.
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